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Roofing marketing · United States

Google Ads that book roof inspections.

Roofing has the most expensive leads in home services. We make every one count: a site built for the storm-night search, Local Services ads with the Google Verified badge, and an AI receptionist that picks up every call.

Get your free audit How it works
$228Avg cost per lead,
roofing Search ads LocaliQ 2025
$9,608Average roof
replacement Angi 2026
78%Of callers have quit a business
over an unanswered call CallRail 2025
Your roofing lead system
Search Verified Answered Booked
"Hi, water's coming through my ceiling after that storm…"
I'm sorry, let's get that looked at fast. Is it dripping right now, and do you own the home?
Booked into your calendar · Tomorrow 8:00am · confirmation texted

Illustration · 9:42pm call answered by the AI receptionist

Why the phone rings

The most expensive lead
in home services can't go to voicemail.

After a storm, every homeowner on the street searches at once. Roofing Search ads already cost more per lead than any other home service — $228.15 on average (LocaliQ, 2025). The company that answers first and looks most trustworthy gets the inspection. Everyone else paid for the click.

Paying for clicks that never callBroad keywords match "roofing jobs", "DIY shingle repair" and "roofing salary". Every one of those clicks is billed.
Storm surges swamp the officeCall volume spikes for days after hail. Calls that ring out go to the next roofer on the list.
A site that doesn't earn trustNo reviews in view, no financing, no insurance-claim help, no two-tap booking. The homeowner hits back.
How it works

Three steps. More roofs on the schedule.

01

Revamp the website

Built for the homeowner with water coming through the ceiling: reviews, financing and insurance-claim help up front, booking in two taps.

02

Push paid traffic to it

Local Services ads above everything with the Google Verified badge, plus Search ads built around replacements and storm damage — not DIY and job-seeker clicks.

03

Every call answered

Your AI receptionist picks up in seconds, even mid-storm, qualifies the job and books the inspection straight into your calendar.

AI receptionist

Every roofing call answered.
Day or night.

After a storm, your phone rings off the hook for days. The AI receptionist handles every call at once, so no inspection goes to the next roofer.

Answers 24/7, in secondsStorm nights, weekends and the hail-day rush when every crew is up a ladder.
Qualifies before it booksLeak or full replacement, roof age, storm or insurance claim, whether they own the home.
Books into YOUR systemStraight into the calendar and CRM you already use, in your format.
Incoming call · 9:42pmAnswered in 2 seconds · illustration
"Hi, water's coming through my ceiling after that storm…"
I'm sorry, let's get that looked at fast. Is it dripping right now, and do you own the home?
"Yes and yes. It's the upstairs bedroom."
Got it. I can have someone out tomorrow at 8am to inspect it and tarp it if needed. Does that work?
"Please."
Booked into your calendar · Tomorrow 8:00am · confirmation texted
Phase 1 · happening now

Your Local Services ads are moving
into Google Ads.

Google named roofing in the first wave, from August 2026. Your Local Services campaign becomes a Performance Max campaign with a pay-per-lead goal. Lead history carries over automatically; performance reports (impressions, clicks, weekly spend) don't. Manual bidding and weekly budgets go away — you get one target cost per lead and a daily budget. Admins get 14 days' notice by email, then a reminder 7 days later.

Check my migration exposure Read the migration guide
Run your numbers

What your ad budget
should be turning into.

Defaults use the roofing Search-ads average and the average roof replacement. Repairs are smaller jobs — set the job value to your own mix.

The guarantee

25 qualified leads in 90 days — or you don't pay the management fee.

Tied to an agreed monthly ad budget, because lead volume is a function of spend. We size that budget up front so 25 leads fits comfortably inside 90 days at typical roofing cost per lead.

Free · no call required

Get your free roofing audit.

Your cost per lead against the $228 roofing average, your Local Services status, your site on a phone and your after-hours calls. In writing, within 24 hours on a working day.

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Straight answers

Roofing: the questions
we always get.

Roofing leads are expensive. Why run Google Ads at all?
Because the job is worth it and the homeowner is searching right now. The fix isn't spending less, it's wasting less: tighter keywords, Local Services where you pay per lead instead of per click, and making sure no paid lead goes unanswered.
Do you handle storm-damage and insurance leads?
Yes. The site and ads make insurance-claim help visible, and the AI receptionist asks whether it's a storm or insurance job before booking, so your team knows what they're walking into.
Is my Local Services account being migrated?
Roofing is in Google's first wave from August 2026. Your lead history carries over; your performance reports don't, so save them first. We handle the move and set the new target cost per lead properly.
Who owns the website and ad account?
You do. Domain, site, Google Ads account and Business Profile stay in your name, and you pay Google directly for ad spend.
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