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Lead generation · Managed IT

More managed IT clients. Without a sales hire.

We find the business owners, COOs and practice managers in your market who are ready to switch providers, reach out on your behalf, and hand you the ones who want to talk.

Get your free audit How it works
71%Of MSPs say winning new
customers is #1 challenge Kaseya 2026
1 in 3Say most new clients switch
from another MSP Kaseya 2026
3 wksTypical time to
first emails
Who we'll find for you Owners & CEOsCOOs & operations directorsPractice managersOffice managersCFOs & controllersIT managers
  • Verified decision-makers, by name
  • 180–360 personalised emails a day
  • Sent from separate domains — your main email stays safe
Week 3: first emails · Week 4+: prospects land
Who we find for you

The people who sign MSP agreements.

Built around the company size, industries and locations where your best clients already are.

Owners & CEOs20–200 employee companies
COOs & operations directorsGrowing firms outgrowing their IT
Practice managersMedical, dental and legal practices
Office managersFirms without an IT department
CFOs & controllersAccounting and financial firms
IT managersOne-person IT teams needing backup
The problem

Your next client is
unhappy with someone else.

Most MSPs grow on referrals, and 71% say winning new customers is their biggest challenge (Kaseya, 2026). A third say most new clients are switching from another MSP — which means the buyers are out there, unhappy with someone else, waiting for the right conversation.

Referrals are lumpyThree new clients one quarter, none the next. You can't plan hiring around that.
Engineers don't prospectYour best people are fixing tickets, not booking discovery calls.
Long cycles need a steady top of funnelManaged IT decisions take time. Without constant new conversations, the pipeline empties.
How it works

Three steps. A pipeline you control.

01

We build your sending setup

New domains and inboxes that match your brand, warmed up for 2–3 weeks so your emails land in the inbox, not spam. Your main email address is never touched.

02

We find the people who buy

Company size, industries, compliance needs and locations that match your best clients. Then we build a verified list of real decision-makers — names, not generic inboxes, no bought lists.

03

180–360 emails a day, replies to you

Personalised emails go out every working day, written around what actually makes businesses switch IT providers — slow response, security worries, surprise bills. We sort the replies and hand you the interested ones, ready to book.

Quick to set up

  1. Week 1A 30-minute kickoff call. We agree exactly who your ideal client is, register your sending domains and start building your list.
  2. Weeks 1–3Your new inboxes warm up so emails land in the inbox, not spam. Nothing for you to install or learn.
  3. Week 3Your first emails go out — 180 to 360 every working day.
  4. Week 4 onwardReplies come in. We sort them and hand you the interested prospects.

Typical timeline. Your market and offer set the pace.

What you don't have to do

No hiring a sales repNo salary, no ramp-up, no months of training.
No buying listsWe find and check every contact ourselves.
No risk to your main emailEverything is sent from separate domains we set up and warm up for you.
No writing emailsWe write them, you approve the message once.
Run your numbers

What one new client
is worth to you.

Meetings are the input, not a promise. Set the client value to your average first-year agreement.

Founding clients

We're taking on a small number of founding managed IT clients.

Founding clients get founding terms and a direct line to the founder. Ask about it in your audit.

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Free · no call required

Get your free managed IT audit.

Who your best-fit buyers are, how many of them are in your market, and what they find when they look you up. In writing, within 24 hours on a working day.

Tell us about your managed IT business

Rough is fine — we'll verify it in the audit.

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Straight answers

Managed IT: the questions
we always get.

How quickly can this start?
The kickoff call takes 30 minutes. Your first emails typically go out in about three weeks, once the new inboxes are warmed up, and interested prospects usually start landing from week four.
Can you target specific industries or compliance needs?
Yes. Healthcare, legal, financial, manufacturing — whatever your best clients look like, the list is built around it.
Do I need to do anything?
Approve the message once, then take the discovery calls. We handle finding the contacts and reaching out.
Who are you reaching out to?
Named decision-makers — owners, COOs, practice managers — not generic inboxes or bought lists.
Will this put my email address at risk?
No. Emails go out from separate domains and inboxes we set up for you and warm up for two to three weeks first. Your main domain and your own inbox are never used.
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