Foundation repair marketing · United States

Google Ads that book foundation inspections.

Local Services ads with the Google Verified badge, Search ads that stop leaking budget, a site built for the 2am crack search, and an AI receptionist that never misses a call. One system for foundation repair and waterproofing contractors.

Get your free audit How it works

$166Avg cost per lead,
contractor Search ads LocaliQ 2025

$5,179Average foundation
repair job Angi 2026

7×More likely to qualify a
lead called within the hour Harvard Business Review

LUMEWORK · pipeline

Illustration

Pipeline

Search Verified Booked Signed

Booked inspections

Cost / lead

$94

▼ 43% vs $166 avg

Where the pipeline sits

Booked44%

Inspection booked · 44%

Contacted · 28%

New lead · 14%

Unqualified · 14%

Nationwide · busiest in the clay beltDallas–Fort WorthHoustonAustinSan AntonioOklahoma CityTulsa

Why the phone rings

A crack in the brick is
a five-figure decision.

Expansive clay can swell 10% or more when it's wet and shrink back in a drought, pushing on a slab with more than 20,000 lb per square foot. The homeowner sees a stair-step crack and starts searching that night. Whoever looks most trustworthy at that moment wins the job.

Piers go in, the crack closes. But the job starts with a search.

How it works

Three steps. That's the whole thing.

No jargon, no dashboards you'll never open. We fix the website, we buy the right traffic, your calendar fills up.

Redo the website

A homeowner who just found a crack in their brick is scared and comparing three companies. We build the one that gets the call — clear pricing, financing up front, booking in two taps.

Drive paid traffic to it

Local Services Ads put you above every other result on Search and Maps, with the Google Verified badge attached, and you pay per lead, not per click.

Get more booked inspections

Every lead answered within seconds by your AI receptionist and booked straight onto your calendar. You send a crew out. They close it the way they always have.

The gap nobody mentions

Search ads bill the click.
Local Services bills the lead.

Most foundation contractors only run standard Google search ads, where every click costs money whether the homeowner calls or not. Across 3,211 US home-services campaigns, general contractors paid $165.67 per lead on Search (LocaliQ, 2025). Local Services ads sit above them and charge only for valid calls and messages.

Run both, and stop paying for clicks that never call.

Google Search ads

$166

Average cost per lead for contractors. You pay for every click, even when nobody calls.

Local Services ads

Pay per lead

You only pay when a customer actually calls or messages you. Shown above the regular ads, with the Google Verified badge.

The trust problem

Texas doesn't license
foundation repair.

No state licence. No exam. No minimum training standard. A homeowner about to spend thousands has nothing official to look up — which means the few verifiable credentials that do exist carry enormous weight.

No state licence to checkAnyone with a truck and a hydraulic ram can call themselves a foundation contractor tomorrow.

Reviews can be gamedHomeowners know it. They're looking for something a third party actually stands behind.

Google Verified is checkableGoogle screens the business, the owner and, where it applies, the field crew. Then it shows the badge above every other ad.

Google Verified

The strongest independent credential a Texas foundation contractor can actually get, shown on Local Services ads at the top of Search and Maps.

Formerly Google Guaranteed · what changed →

New

An AI receptionist that
never misses a call.

Every missed call in this trade is potentially a $5,000+ job walking to your competitor. Homeowners find cracks at night, on weekends, while you're under a house with no signal.

Answers 24/7, in secondsNights, weekends, storm surges, while every crew is out on a job.

Qualifies before it booksSlab or pier and beam, what they're seeing, how long, whether they own the home.

Books into YOUR system, in YOUR formatStraight into the calendar and CRM you already use. No new software to learn, no exports.

Texts the homeowner a confirmationThen reminds them the day before, so your crew doesn't roll to an empty driveway.

Incoming call · 9:42pmAnswered in 2 seconds

"Hi, I've got a big crack running up the brick on the side of my house…"

Sorry to hear that — that stair-step pattern usually means soil movement. Is it a slab or pier and beam home?

"Slab I think. It's got worse since the dry spell."

That fits. I can get an inspector out to you Thursday morning or Friday afternoon — which suits better?

"Thursday works."

Booked into your calendar · Thu 9:00am · confirmation texted

What you actually get

Nine parts. One system.

A website on its own doesn't book inspections. These do — and they only work connected.

Google Verified setup

We run the whole Local Services verification: licences where they apply, insurance, business registration and background screening. Then we get the badge live.

LSA → Google Ads migration

We save the performance reports that don't carry over, check the lead history that does, and set up the new campaign's target cost per lead and daily budget properly.

Conversion website

Built for the homeowner who spots a stair-step crack at 2am. Financing shown up front, warranty terms clear, booking in two taps.

AI receptionist

Answers 24/7, qualifies the homeowner, and books straight into your existing calendar in your format.

Google Business Profile

Map pack is where local foundation money lives. Profile, categories, service areas and a review engine that keeps it climbing.

Google Ads management

Beyond Local Services — search and Performance Max, built around replacement jobs rather than cheap repair clicks.

Commercial lead generation

Property managers, HOAs and builders. We find the decision-makers and reach out for you, so commercial work doesn't depend on referrals.

Speed-to-lead follow-up

Every lead contacted in seconds, not hours. This is where most contractors quietly lose half their booked inspections.

Cost per booked inspection

Not impressions. Not clicks. Not "leads." One number, reported monthly, that decides whether this is working.

Time-sensitive

Google is retiring the
Local Services Ads dashboard.

It's being folded into Google Ads as a Performance Max campaign with a pay-per-lead goal. Your lead history carries over automatically. Your performance reports (impressions, clicks, weekly spend) don't, and manual bidding and weekly budgets go away.

Phase 1 · August 2026

Already moving

Select advertisers in roofing, HVAC, plumbing, electrical, appliance repair, house cleaning, lawn care, pest control and moving.

Phase 2 · Late 2026

Service-area businesses

Businesses without a storefront, which covers most foundation contractors, plus accounts with custom bidding or booking.

Phase 3 · 2027

Everything remaining

All remaining categories and accounts, including any foundation contractors not moved in Phase 2.

Check my migration exposure

Admins get 14 days' notice by email, then a reminder 7 days later. Save your reports before the switch, not after. Read the migration guide →

Run your numbers

What your ad budget
should be turning into.

Move the sliders to match your business. The defaults are deliberately conservative: a 40% book rate and 45% of inspections signed. That works out to about 1 signed job for every 5–6 leads.

The guarantee

25 qualified leads in 90 days — or you don't pay the management fee.

We don't ask you to take a bet on a stranger. Hit the agreed ad budget and if we haven't delivered 25 qualified leads inside 90 days, the management fee stops until we do.

Tied to an agreed monthly ad budget, because lead volume is a function of spend. We size that budget up front so 25 leads fits comfortably inside 90 days at typical contractor cost per lead.

Get your free audit

Free · no call required

Get your free audit.

Three quick questions. We send it in writing within 24 hours — and if there's nothing worth fixing, we'll tell you that too.

Tell us about your foundation repair business

Rough is fine — we'll verify it in the audit.

Where you work * Please add your city and state.

Where your leads come from now * Please choose one.

Monthly ad spend

Do you have the Google Verified badge (Local Services)? *

Yes No Not sure Applied, waiting

Please pick one.

New jobs your team can take per week * Please choose one.

Where do we send it?

No call required. We send the audit in writing.

Your name * Please tell us your name.

Company * Please add your company name.

Email * Please enter a valid email address.

Your website

We'll only use this to send your audit. See our privacy policy.

Rather WhatsApp us

Straight answers

The questions
we always get.

We already get plenty of leads.

Leads, or booked inspections? Almost all of the money in this business hides in the gap between those two. A lead that never gets on the calendar cost you exactly as much as one that did. That's why we report on cost per booked inspection and nothing else.

We're already running Google Ads.

Search ads or Local Services ads? They're different products. Search ads charge per click, and across 3,211 US home-services campaigns general contractors averaged $165.67 per lead (LocaliQ, 2025). Local Services charges only for valid calls and messages, shows above the regular ads on Search and Maps, and carries the Google Verified badge. Most contractors we audit run only one of the two.

What does the AI receptionist actually do?

It answers every call within seconds, day or night. It qualifies the homeowner — slab or pier and beam, what they're seeing, how long it's been happening, whether they own the home — then books the inspection directly into the calendar and CRM you already use, in your format. You don't learn new software and you don't export anything. It texts the homeowner a confirmation and a reminder the day before, so your crew doesn't roll out to an empty driveway.

How long does Google Verified take?

That timeline belongs to Google, not us, and we won't pretend otherwise. For the Foundations services category Google checks state licences where they exist (Texas has none for foundation repair), general liability and professional liability insurance, and background checks on the owner and, where Google requires it, the field crew. We prepare and submit everything in week one. Then Google moves at Google's pace. Anyone promising you a fixed date is guessing.

What happened to Google Guaranteed?

On October 20, 2025 Google replaced Google Guaranteed, Google Screened and License Verified with a single Google Verified badge, and ended the $2,000 money-back guarantee. Local Services still works the same way: you pay per lead, you show at the top of Search and Maps, and homeowners see a badge they recognise. What changed, in full →

Are Local Services Ads going away?

No, they're moving. Google is folding them into Google Ads as a Performance Max campaign with a pay-per-lead goal. You still pay only for valid leads, and your lead history carries over automatically. Your performance reports don't, so save them before your date. Most foundation contractors are service-area businesses, which Google is moving in late 2026. Read the migration guide →

We tried an agency before and got burned.

Fair. Ask what they reported on. If it wasn't cost per booked inspection, they were selling you activity — impressions, clicks, "reach" — none of which puts a crew on a driveway. Ask us the same question at any point and you'll get the same one number.

Who owns the website and the ad account?

You do. The domain, the site, the Google Ads account and the Business Profile stay in your name. You pay Google directly for ad spend — it never routes through us. If you ever leave, the whole system goes with you.

Where are you based?

Our team works remotely and your crews, leads and jobs are all local to you. We work on Central Time for calls and reporting. What matters is whether we know your trade — ask us about black gumbo, pressed pilings versus steel piers, or why your phone rings hardest in a drought.

Who you'll deal with

Pieter de Bruyn, founder

I write every audit myself. That covers your ad account, your Google listing, and your site on a phone at 2am. No templates, no bots, no junior account manager reading from a script. If there's nothing worth fixing, I'll tell you that too.

pieter@trylumework.com · WhatsApp