HVAC marketing · United States

Google Ads that book HVAC calls.

When the AC dies in July, the homeowner calls the first company that looks trustworthy and picks up. We make sure that's you: a site built for the emergency search, Local Services ads and an AI receptionist on every call.

Get your free audit How it works

$128Avg cost per lead,
AC Search ads LocaliQ 2025

$7,500Average system
replacement Angi 2026

52%Of home-service callers
reach a person Invoca 2026

Your HVAC lead system

Search Verified Answered Booked

"Our AC just stopped blowing cold and it's 98 out…"

That's miserable, let's get you cool. Is the outdoor unit running at all, and roughly how old is the system?

Booked into your calendar · Today 6–8pm · confirmation texted

Illustration · 4:12pm call answered by the AI receptionist

Why the phone rings

Peak season is when
you lose the most calls.

HVAC demand comes in waves: the first heat wave, the first cold snap. On those days your phone rings faster than your office can answer. Across home services only 52% of callers reach a person (Invoca, 2026). The other half call someone else.

The office can't keep up in a heat waveEvery tech is out, the phones are ringing and callers won't wait on hold for an AC repair.

Repair clicks priced like replacementsAds that don't separate a $150 tune-up from a $7,500 system replacement waste most of the budget.

No plan for after hoursA no-heat call at 10pm is a high-value emergency. If it hits voicemail, it's gone.

How it works

Three steps. A fuller dispatch board.

Revamp the website

Emergency service and financing up front, reviews in view, and a way to book a tech in two taps from a phone in a hot house.

Push paid traffic to it

Local Services ads with the Google Verified badge, plus Search ads that bid harder on replacements and emergencies than on cheap tune-ups.

Every call answered

Your AI receptionist answers in seconds during the rush and after hours, qualifies the call and books it straight onto your dispatch calendar.

AI receptionist

Every HVAC call answered.
Day or night.

Heat waves and cold snaps flood the phones at exactly the moment every tech is out. The AI receptionist answers every call at once.

Answers 24/7, in secondsHeat waves, cold snaps, nights and weekends — the calls your office can't get to.

Qualifies before it booksNo cooling or no heat, system age, repair or replacement, whether they own the home.

Books into YOUR systemStraight into the calendar and CRM you already use, in your format.

Incoming call · 4:12pmAnswered in 2 seconds · illustration

"Our AC just stopped blowing cold and it's 98 out…"

That's miserable, let's get you cool. Is the outdoor unit running at all, and roughly how old is the system?

"Fan's running. It's maybe 12 years old."

Thanks. I can have a technician there today between 6 and 8pm. Want me to lock that in?

"Yes please."

Booked into your calendar · Today 6–8pm · confirmation texted

Phase 1 · happening now

Your Local Services ads are moving
into Google Ads.

Google named HVAC in the first wave, from August 2026. Your Local Services campaign becomes a Performance Max campaign with a pay-per-lead goal. Lead history carries over automatically; performance reports (impressions, clicks, weekly spend) don't. Manual bidding and weekly budgets go away — you get one target cost per lead and a daily budget. Admins get 14 days' notice by email, then a reminder 7 days later.

Check my migration exposure Read the migration guide

Run your numbers

What your ad budget
should be turning into.

Defaults use the AC Search-ads average and the average system replacement. Service calls are smaller — set the job value to your own mix.

The guarantee

25 qualified leads in 90 days — or you don't pay the management fee.

Tied to an agreed monthly ad budget, because lead volume is a function of spend. We size that budget up front so 25 leads fits comfortably inside 90 days at typical HVAC cost per lead.

Free · no call required

Get your free HVAC audit.

Your cost per lead against the HVAC average, your Local Services status, your site on a phone and what happens to calls in a heat wave. In writing, within 24 hours on a working day.

Tell us about your HVAC business

Rough is fine — we'll verify it in the audit.

Where you work * Please add your city and state.

Where your leads come from now * Please choose one.

Monthly ad spend

Do you have the Google Verified badge (Local Services)? *

Yes No Not sure Applied, waiting

Please pick one.

New jobs your team can take per week * Please choose one.

Where do we send it?

No call required. We send the audit in writing.

Your name * Please tell us your name.

Company * Please add your company name.

Email * Please enter a valid email address.

Your website

We'll only use this to send your audit. See our privacy policy.

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Straight answers

HVAC: the questions
we always get.

We're slammed in summer. Why would we need more leads?

You probably need fewer missed ones. The money in HVAC is answering every call in the rush and filling the shoulder seasons with replacements and maintenance plans. We work on both.

Can you push replacements instead of repair calls?

Yes. Replacement and repair searches get separate campaigns and separate bids, so your budget follows the jobs that pay.

Is my Local Services account being migrated?

HVAC is in Google's first wave from August 2026. Your lead history carries over; your performance reports don't. We handle the move and set a proper target cost per lead.

Does the AI receptionist work with ServiceTitan or Housecall Pro?

It books into the calendar and CRM you already use, in your format. Tell us what you run in the audit and we'll confirm how it connects.