The free lead audit. In writing, within 24 hours.

Four competitors show the Google Verified badge above every other result for your main search. You appear only in the paid Search ads underneath them.

Fix: start Local Services verification this week. Insurance and background checks are the slow part, so start them first.

$3,100 last month for 14 calls and form fills. That's well above the $166 contractor average, and Local Services would bill only for valid leads instead of every click.

Fix: move budget into Local Services once you're verified, and keep Search for high-intent terms only.

Google is optimising for form fills only, so the bidding can't tell a booked inspection from a bounce.

Fix: set up call conversions from ads and from the website, with a minimum call length.

Broad-match keywords matched "foundation repair jobs" and "diy foundation crack repair". There's no negative keyword list.

Fix: add a foundation-specific negative list and move the top 10 terms to phrase match.

Financing and the warranty only appear three screens down. A homeowner comparing three companies at night won't scroll that far.

Fix: tap-to-call in the header, financing and warranty above the fold, and a two-tap inspection booking.

The last new review was 47 days ago, and the primary category is broader than it should be.

Fix: an automatic review request by text after every completed job.

There's no text-back, so an evening caller is left to try the next company on the list.

Fix: a missed-call text-back today, and an AI receptionist that books evening inspections.