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Pest control marketing · United States

Google Ads that fill your pest control routes.

A one-off visit is worth a little. A customer on a recurring plan is worth it every quarter. We build the site, run the ads and answer every call so more first visits turn into plans.

Get your free audit How it works
$172Average pest
control visit Angi 2026
$400–600A year for a typical
quarterly plan Housecall Pro 2026
82%Call a competitor after
an unanswered call CallRail 2025
Your pest control lead system
Search Verified Answered Booked
"We've got termites swarming near the back door…"
Let's get that inspected quickly. Do you own the home, and have you noticed any soft or damaged wood?
Booked into your calendar · Mon 10:00am · confirmation texted

Illustration · Sat 10:15am call answered by the AI receptionist

Why the phone rings

The first visit is small.
The plan is the prize.

Nobody shops around for long when there are termites at the back door or mice in the attic. They call whoever answers. And 82% of people who hit an unanswered line say they'll call a competitor (CallRail, 2025).

Paying ad prices for one-off jobsIf a lead turns into one $172 visit and nothing else, the ad math never works.
Weekend and evening calls missedPeople find pests when they're home — evenings and weekends, exactly when the office is closed.
A site that doesn't sell the planNo clear plan pricing, no guarantee, no reason to sign up for recurring service online.
How it works

Three steps. Denser routes.

01

Revamp the website

Plans and pricing clear, a guarantee up front, pest-by-pest pages and online booking for the first visit.

02

Push paid traffic to it

Local Services ads with the Google Verified badge, plus Search ads for termites, rodents and recurring service — the jobs that turn into plans.

03

Every call answered

Your AI receptionist answers evenings and weekends, identifies the pest, books the inspection and offers the plan.

AI receptionist

Every pest control call answered.
Day or night.

People find pests when they're home: evenings and weekends. The AI receptionist answers then, and books the visit before they call anyone else.

Answers 24/7, in secondsEvenings, weekends and the first warm week of spring when every phone lights up.
Qualifies before it booksWhich pest, where they've seen it, one-time or ongoing service, whether they own or rent.
Books into YOUR systemStraight into the calendar and CRM you already use, in your format.
Incoming call · Sat 10:15amAnswered in 2 seconds · illustration
"We've got termites swarming near the back door…"
Let's get that inspected quickly. Do you own the home, and have you noticed any soft or damaged wood?
"We own it. Some of the baseboard looks soft."
Understood. I have an inspector free Monday at 10am. Shall I book it?
"Yes, Monday."
Booked into your calendar · Mon 10:00am · confirmation texted
Phase 1 · happening now

Your Local Services ads are moving
into Google Ads.

Google named pest control in the first wave, from August 2026. Your Local Services campaign becomes a Performance Max campaign with a pay-per-lead goal. Lead history carries over automatically; performance reports (impressions, clicks, weekly spend) don't. Manual bidding and weekly budgets go away — you get one target cost per lead and a daily budget. Admins get 14 days' notice by email, then a reminder 7 days later.

Check my migration exposure Read the migration guide
Run your numbers

What a new customer
is worth to you.

There's no published Search-ads benchmark for pest control alone, so the default uses the all-home-services average. Set the customer value to your first visit plus a year of plan.

The guarantee

25 qualified leads in 90 days — or you don't pay the management fee.

Tied to an agreed monthly ad budget, because lead volume is a function of spend. We size that budget up front so 25 leads fits comfortably inside 90 days at typical pest control cost per lead.

Free · no call required

Get your free pest control audit.

Your cost per lead, your Local Services status, how your site sells recurring plans and what happens to weekend calls. In writing, within 24 hours on a working day.

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Rough is fine — we'll verify it in the audit.

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Straight answers

Pest control: the questions
we always get.

Can ads pay off on small pest jobs?
On one-off visits, rarely. On customers who join a recurring plan, yes. That's why the site, the ads and the AI receptionist are all set up to turn the first visit into a plan.
Do you run ads for termites and rodents specifically?
Yes. Higher-value pests get their own campaigns, ad copy and landing pages, so they don't compete with cheap one-time spray searches.
Is my Local Services account being migrated?
Pest control is in Google's first wave from August 2026. Lead history carries over; performance reports don't. We handle the move.
Who owns the website and ad account?
You do. Domain, site, Google Ads account and Business Profile stay in your name, and you pay Google directly for ad spend.
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